MiFID II, alternatively known as Markets in Financial Instruments Directive, is regulation set in place to strengthen investor protection. At Decision Point AI we are focused on enabling transparency around the relationships of assets, asset owners and intermediaries for clients and corporate customers. The Markets in Financial Instruments Directive is the EU legislation that regulates firms who provide services to clients linked to "financial instruments" (shares, bonds, units in collective investment schemes and derivatives), and the venues where those instruments are traded. MiFID II is clearly a conflicting priority in a business context that uniformly hides "the what", from "the who" as part of their competitive advantage. This then creates awful complexity around "at what point" and "about what" financial institutions are transparent.

As part of the continued strategy and growth of Decision Point AI it has today incorporated it's professional services consulting business Decision Point AI UK as Decision Point AI Limited in Edinburgh, Scotland. We have embarked upon a major strategic engagement in the UK, USA and the Europe, using Scotland as a launch pad. Today we formally launch Decision Point AI UK our UK Professional Services Consulting capability with the'problem solved' attitude to servicing clients issues. As with our UK consulting launches 3 month lead period, we also involved in soft launches in the USA from NYC and Europe from Dublin. The company continues to gain clients and markets based on the prior'BigFour' relationships from its leadership team and new clients from the thriving Scottish technology and innovation scene.

Decision Point has unlimited potential in all verticals and sectors and can deliver information in a useful format on which to base decisions. In response to growing concerns around the operation and accountabilities of AI algorithms and the potential for legislation or certification of AI's Decision Point has decided to adopt an Operational Passport approach. The AI Operational Passport is linked to the existing augmented intelligence platforms capacity to create regulatory point in time reporting. The functionality for the AI Operational Passport already exists as it is fundamental to defence and security to have traceability on decision making for oversight and legality of actions. With the levels of complexity and constant market movement experienced by organisations, enterprises, divisions defining the right question can often be a huge and expensive process.

Advanced Analytics AI a division of Decision Point AI is soft launching Advanced Consumer Analytics ACA, its self service SaaS portal to find its beta user group. Sign up is available on the website. The intention behind Advanced Consumer Analytics ACA is to enable SME consumer services companies to be able to utilise their customer data in a way that drives actionable insights and provable predictions with our AI engine. The essential part of this system is to enable clients to answer critical questions in a metered way gaining these insights in realtime or as part of their strategic activities. Advanced Consumer Analytics ACA is one of 11 new SaaS services under construction (from the 30 planned ones) to enable the easy adoption of complex business critical solutions usually only available huge enterprises.